Tower Garage was designed by Rix and Rix of Burnham in art deco style and was originally built as a Vauxhall / Bedford Sales & Service operation, for The Egham Motor Co. In 1955 the building was extended but remained a Vauxhall / Bedford Sales & Service operation. In the early 1960's it was purchased by Shell and became a petrol station and service centre.

In 1967 Colonel Ronnie Hoare leased the site from Shell and moved his Ferrari Importership, Maranello Concessionaires, to Tower Garage along with the Retail Sales & Service operation. In 1975  Maranello Sales Ltd was created as the retail arm at Tower Garage and the BMW franchise was introduced to be sold & serviced alongside Ferrari. In the early 1980's, there was increasing demand for Ferrari products and therefore and Maranello Sales Ltd became a solus Ferrari Sales & Service operation.

In 1998 the Maserati importership was taken over by Maranello Concessionaires Ltd (Maserati UK) and the Maserati franchise was introduced alongside Ferrari at Tower Garage. Over the next 3 - 4 years the volumes for both Sales & Service grew dramatically, with over 600 Ferrari and Maserati cars being sold from the site in 2002. On-going success of Ferrari, both on and off the race track, and the re-launch of Maserati in the UK in 1998 meant that demand for both products continued to grow and the need to improve the Tower Garage facility became evermore urgent.

Although altered internally, the exterior has been preserved immaculately and presents a rare example of an art deco garage, typical of the 1930s. It is now the largest Ferrari and Maserati Showroom in the world.